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Wirtschaftspsychologische Perspektiven auf den kulturellen Kontext wirtschaftlichen Handelns

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Book cover Psychologie der Wirtschaft

Part of the book series: Psychologie für die berufliche Praxis ((PRAX))

Zusammenfassung

Aus der zunehmenden Globalisierung verschiedener Wirtschaftsakteure erwachsen neue Herausforderungen für die funktionale Gestaltung wirtschaftlichen Handelns. Die Globalisierung als gesteigerte Verbindung (vgl. Tomlinson 2000) und wechselseitige Abhängigkeit (vgl. Guillén 2001) von Menschen weltweit, einhergehend mit dem verstärkten Bewusstsein der Welt als „world as a whole“ (Robertson 1992), führt zu einer immensen Nachfrage an Wissen über die Kulturspezifität des wirtschaftlichen Handelns.

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  1. Ismaning, Deutschland

    Rebekka Hedjasie & Matthias Spörrle

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  1. Rebekka Hedjasie
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  2. Matthias Spörrle
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  1. UVM-Institut, Tristanstr. 4, München, 80804, Germany

    Miriam Landes

  2. UVM-Institut, Tristanstr. 4, München, 80804, Germany

    Eberhard Steiner

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Hedjasie, R., Spörrle, M. (2013). Wirtschaftspsychologische Perspektiven auf den kulturellen Kontext wirtschaftlichen Handelns. In: Landes, M., Steiner, E. (eds) Psychologie der Wirtschaft. Psychologie für die berufliche Praxis. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-531-18957-4_41

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