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Public Relations Theory: Past, Present and Future

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Handbuch der Public Relations

Abstract

Public relations is one of the fastest growing – and fastest changing – professional practices, with jobs expanding in many countries. For example, on the corporate side in the United States, » employment of public relations specialists (non-managers) is expected to grow 24 percent from 2008 to 2018, much faster than the average for all occupations (U. S. Bureau of Labor Statistics 2011). Corporate public relations trends in most of the EU have followed the same course as in the U. S. over the last few decades.

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Authors and Affiliations

  1. Western Michigan University, Michigan, USA

    Carl H. Botan Ph. D.

  2. Texas State University, Texas, USA

    Janey G. Trowbridge Ph. D.

Authors
  1. Carl H. Botan Ph. D.
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  2. Janey G. Trowbridge Ph. D.
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Correspondence to Carl H. Botan Ph. D. .

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Editors and Affiliations

  1. Univ. München Inst. f. Kommunikationswissensch., München, Germany

    Romy Fröhlich

  2. Hochschule Hannover, Hannover, Germany

    Peter Szyszka

  3. Univ. Leipzig Inst. f. Kommunikations- u. Medienwiss., Leipzig, Sachsen, Germany

    Günter Bentele

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Botan, C., Trowbridge, J. (2015). Public Relations Theory: Past, Present and Future. In: Fröhlich, R., Szyszka, P., Bentele, G. (eds) Handbuch der Public Relations. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-531-18917-8_22

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  • DOI: https://doi.org/10.1007/978-3-531-18917-8_22

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  • Publisher Name: Springer VS, Wiesbaden

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  • Online ISBN: 978-3-531-18917-8

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