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Corporate Reputation

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Handbuch Wirtschaftsethik
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Das Konzept der Corporate Reputation lässt sich bis heute schwer fassen. Eine der bekanntesten Definitionen liefert Charles Fombrun, Mitbegründer des Reputation Institute. Demnach ist Corporate Reputation eine „perceptual representation of a company’s past actions and future prospects that describes the firm’s overall appeal to all its key constituents when compared with other leading rivals“.

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Correspondence to Melanie J. Arzberger .

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© 2022 Springer-Verlag GmbH Deutschland, ein Teil von Springer Nature

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Arzberger, M.J. (2022). Corporate Reputation. In: Aßländer, M.S. (eds) Handbuch Wirtschaftsethik. J.B. Metzler, Stuttgart.

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  • Print ISBN: 978-3-476-05805-8

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