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Corporate Reputation

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Handbuch Wirtschaftsethik
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Zusammenfassung

Das Konzept der Corporate Reputation lässt sich bis heute schwer fassen. Eine der bekanntesten Definitionen liefert Charles Fombrun, Mitbegründer des Reputation Institute. Demnach ist Corporate Reputation eine „perceptual representation of a company’s past actions and future prospects that describes the firm’s overall appeal to all its key constituents when compared with other leading rivals“.

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Correspondence to Melanie J. Arzberger .

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© 2022 Springer-Verlag GmbH Deutschland, ein Teil von Springer Nature

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Arzberger, M.J. (2022). Corporate Reputation. In: Aßländer, M.S. (eds) Handbuch Wirtschaftsethik. J.B. Metzler, Stuttgart. https://doi.org/10.1007/978-3-476-05806-5_64

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  • DOI: https://doi.org/10.1007/978-3-476-05806-5_64

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  • Publisher Name: J.B. Metzler, Stuttgart

  • Print ISBN: 978-3-476-05805-8

  • Online ISBN: 978-3-476-05806-5

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