... a good portion of our R&D expenditures are not so much directed to an investment in the business, as they are to the creation of the opportunity to make an investment at some later date. This is more accurately characterized as an option ...
Graham R. Mitchell
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© 2001 Springer Fachmedien Wiesbaden
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Bockemühl, M. (2001). Die Produktinnovation aus der Perspektive der Realoptionstheorie. In: Realoptionstheorie und die Bewertung von Produktinnovationen. Deutscher Universitätsverlag, Wiesbaden. https://doi.org/10.1007/978-3-322-97819-6_4
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DOI: https://doi.org/10.1007/978-3-322-97819-6_4
Publisher Name: Deutscher Universitätsverlag, Wiesbaden
Print ISBN: 978-3-8244-7314-4
Online ISBN: 978-3-322-97819-6
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