Abstract
Explorations of the normative aspects of public relations (PR), or for that matter any other social or scientific practice, have a tendency to focus on ethical codes of conduct. Usually the idea seems to be that we can identify some key norms or values governing the profession. Based on these values, we can construct a set of behavioral guidelines, which when followed, will constitute ethical behavior in the profession.
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Kersten, A. (1994). The Ethics and Ideology of Public Relations: A Critical Examination of American Theory and Practice. In: Armbrecht, W., Zabel, U. (eds) Normative Aspekte der Public Relations. VS Verlag für Sozialwissenschaften, Wiesbaden. https://doi.org/10.1007/978-3-322-97043-5_6
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DOI: https://doi.org/10.1007/978-3-322-97043-5_6
Publisher Name: VS Verlag für Sozialwissenschaften, Wiesbaden
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