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World View, Ethics, and the Two-Way Symmetrical Model of Public Relations

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Normative Aspekte der Public Relations

Abstract

Public relations has great power for both good and evil in the global system of public communication. Throughout history, public relations practitioners or other people using public relations ideas have represented oppressive governments, oppressive organizations, and socially irresponsible corporations. At the same time, they have been involved in great social reform movements that have eliminated slavery, reduced the oppression of women and minorities, and improved the health and safety of millions of people.

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Authors
  1. James E. Grunig
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Editors and Affiliations

  1. München, Deutschland

    Wolfgang Armbrecht  & Ulf Zabel  & 

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© 1994 Westdeutscher Verlag GmbH, Opladen

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Grunig, J.E. (1994). World View, Ethics, and the Two-Way Symmetrical Model of Public Relations. In: Armbrecht, W., Zabel, U. (eds) Normative Aspekte der Public Relations. VS Verlag für Sozialwissenschaften, Wiesbaden. https://doi.org/10.1007/978-3-322-97043-5_4

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  • DOI: https://doi.org/10.1007/978-3-322-97043-5_4

  • Publisher Name: VS Verlag für Sozialwissenschaften, Wiesbaden

  • Print ISBN: 978-3-531-12552-7

  • Online ISBN: 978-3-322-97043-5

  • eBook Packages: Springer Book Archive

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