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Normative Aspekte der Public Relations pp 13–34Cite as

A Positive Relativist Philosophy of Public Relations

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Abstract

This paper helps develop a philosophical base for the teaching and practice of public relations. It extends the work in L. Grunig (1992), which began to detail what such a philosophy, unique to the field, would encompass. That treatise argued, for example, that any philosophy of public relations would consider issues of advocacy, responsibility, disclosure and purpose.

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Authors
  1. Larissa A. Grunig
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Editors and Affiliations

  1. München, Deutschland

    Wolfgang Armbrecht  & Ulf Zabel  & 

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© 1994 Westdeutscher Verlag GmbH, Opladen

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Grunig, L.A. (1994). A Positive Relativist Philosophy of Public Relations. In: Armbrecht, W., Zabel, U. (eds) Normative Aspekte der Public Relations. VS Verlag für Sozialwissenschaften, Wiesbaden. https://doi.org/10.1007/978-3-322-97043-5_1

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  • DOI: https://doi.org/10.1007/978-3-322-97043-5_1

  • Publisher Name: VS Verlag für Sozialwissenschaften, Wiesbaden

  • Print ISBN: 978-3-531-12552-7

  • Online ISBN: 978-3-322-97043-5

  • eBook Packages: Springer Book Archive

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