Zusammenfassung
In unserem Wunsch, näheres über die Zuschauer zu erfahren, sind wir niemals ganz unvoreingenommen. Bestimmte Interessen und Einstellungen, materieller wie intellektueller Art, prägen gewöhnlich die Herangehensweise an die Definition unseres Studienobjektes. Ebenso bestimmen sie die Art der angestrebten Erkenntnisse, sowohl in Form und Inhalt, als auch in Umfang und Wesen.
Übersetzung von Beatrix Johnen, Susanne Hennenkemper, Rainer Winter und Andreas Hepp. Eine Fassung des Beitrags erschien in: Ang, Ien (1996): Living Room Wars. Rethinking Media Audiences for a Postmodern World. London, New York (Routledge), S.66–81.
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Ang, I. (1997). Radikaler Kontextualismus und Ethnographie in der Rezeptionsforschung. In: Hepp, A., Winter, R. (eds) Kultur — Medien — Macht. VS Verlag für Sozialwissenschaften. https://doi.org/10.1007/978-3-322-95619-4_5
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DOI: https://doi.org/10.1007/978-3-322-95619-4_5
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