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Development of the Media in the Nineties: What can we Learn from the Recent Past?

  • Kurt Ludwig
Chapter
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Abstract

Just ten years ago, a new age of communication began. In 1984, the so-called “new media” entered the media scene. What was new about BTX, VTX, cable and satellite? First, they offered new technical ways of communication. Up to this time, the only way of reaching viewers was by terrestrial frequencies. With the coming up of cable and satellite as new ways of distribution, the number of channels and information options for recipients increased. Within a few years, the number of TV channels multiplied.

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References

  1. Becker, L. B., Schönbach, K. (1989). When media content diversifies: Anticipating audience behaviors. In L.B. Becker & K. Schönbach (eds.). Audience Responses to Media Diversification: Copying with Plenty. Hillsdale, New Jersey.Google Scholar
  2. Werbewirtschaft (ZAW) (1992). Werbung in Zentralverband der deutschen Deutschland 1992. Bonn.Google Scholar
  3. Werbewirtschaft (ZAW) (1993). Werbung in Zentralverband der deutschen Deutschland 1993. Bonn.Google Scholar

Copyright information

© Westdeutscher Verlag GmbH, Opladen 1995

Authors and Affiliations

  • Kurt Ludwig

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