Zusammenfassung
Seit das Internet die Geschäftswelt erobert hat, ist die online Darstellung und Vermarktung von Produkten innerhalb elektronischer Märkte eine wichtige Aufgabe bei vielen Unternehmen. Die Technologie, die dazu verwendet wird, wird als internetbasierter elektronischer Produktkatalog (IEPK) bezeichnet.
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© 2000 Springer Fachmedien Wiesbaden
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Stanoevska-Slabeva, K. (2000). Elektronische Produktkataloge. In: Weiber, R. (eds) Handbuch Electronic Business. Gabler Verlag, Wiesbaden. https://doi.org/10.1007/978-3-322-92969-3_22
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DOI: https://doi.org/10.1007/978-3-322-92969-3_22
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