Abstract
The new system strategies of tour operators, as outlined in Chapter 6, are having, or are likely to have, a number of important consequences for tour operators themselves (Level I), their groups (Level 2) and their partnerships (Level 3) as well as for the structure of the tour operator business (Level 4) and the travel and tourism industry in general (Level 5). The new system strategies, as part of new co-ordination strategies, are enabling tour operators to implement a number of key positioning strategies.
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© 1997 Deutscher Universitäts-Verlag GmbH, Wiesbaden
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Kärcher, K. (1997). Consequences of the New System Strategies for the Structure of the Package Holiday Business. In: Reinventing the Package Holiday Business. Deutscher Universitätsverlag. https://doi.org/10.1007/978-3-322-91377-7_7
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DOI: https://doi.org/10.1007/978-3-322-91377-7_7
Publisher Name: Deutscher Universitätsverlag
Print ISBN: 978-3-8244-0338-7
Online ISBN: 978-3-322-91377-7
eBook Packages: Springer Book Archive