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Global Versus Multidomestic: Culture’s Consequences on Innovation

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Management International Review

Part of the book series: Journal of International Business ((MIR))

Abstract

This study examines the relationship of national culture to firm innovation, moderated by the type of industry in which the firm competes.

Hypotheses are developed and tested using data from 536 companies across ten countries competing in four global and four multidomestic industries.

We would like to thank James Olver, two anonymous reviewers, as well as this special issue’s editors, David Brock and Julian Birkinshaw, for their valuable comments.

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  1. School of Business, The College of William & Mary, Williamsburg, Virginia, USA

    Brent B. Allred (Assistant Professor of Business Administration) & K. Scott Swan (Associate Professor of Business Administration)

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  1. Brent B. Allred
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  2. K. Scott Swan
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David M. Brock Julian Birkinshaw

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Allred, B.B., Swan, K.S. (2004). Global Versus Multidomestic: Culture’s Consequences on Innovation. In: Brock, D.M., Birkinshaw, J. (eds) Management International Review. Journal of International Business. Gabler Verlag, Wiesbaden. https://doi.org/10.1007/978-3-322-90999-2_5

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  • DOI: https://doi.org/10.1007/978-3-322-90999-2_5

  • Publisher Name: Gabler Verlag, Wiesbaden

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