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Management and International Review pp 47–66Cite as

The “Country-of-origin Effect” in Multinational Corporations: Sources, Mechanisms and Moderating Conditions

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Part of the Journal of International Business book series (MIR,volume 2)

Abstract

This conceptual paper examines the role of country-of-origin effects in MNCs. It deals with definitional problems and discusses both the sources of the country-of-origin effect, and the mechanisms through which it manifests itself.

The strength of the country-of-origin effect is hypothesized to be moderated by factors related to both the home country and the MNC.

Keywords

  • Power Distance
  • Multinational Corporation
  • Uncertainty Avoidance
  • Task Environment
  • Parent Firm

These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Authors and Affiliations

  1. Professor of International Management, Tilburg University, The Netherlands

    Dr. Niels G. Noorderhaven

  2. Senior Lecturer in International Management, Department of Management, University of Melbourne, Australia

    Dr. Anne-Wil Harzing

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  1. Dr. Niels G. Noorderhaven
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  2. Dr. Anne-Wil Harzing
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    © 2003 Springer Fachmedien Wiesbaden

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    Noorderhaven, N.G., Harzing, AW. (2003). The “Country-of-origin Effect” in Multinational Corporations: Sources, Mechanisms and Moderating Conditions. In: Noorderhaven, N.G. (eds) Management and International Review. Journal of International Business, vol 2. Gabler Verlag, Wiesbaden. https://doi.org/10.1007/978-3-322-90995-4_4

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    • DOI: https://doi.org/10.1007/978-3-322-90995-4_4

    • Publisher Name: Gabler Verlag, Wiesbaden

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