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The “Country-of-origin Effect” in Multinational Corporations: Sources, Mechanisms and Moderating Conditions

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Part of the Journal of International Business book series (MIR,volume 2)

Abstract

This conceptual paper examines the role of country-of-origin effects in MNCs. It deals with definitional problems and discusses both the sources of the country-of-origin effect, and the mechanisms through which it manifests itself.

The strength of the country-of-origin effect is hypothesized to be moderated by factors related to both the home country and the MNC.

Keywords

  • Power Distance
  • Multinational Corporation
  • Uncertainty Avoidance
  • Task Environment
  • Parent Firm

These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Noorderhaven, N.G., Harzing, AW. (2003). The “Country-of-origin Effect” in Multinational Corporations: Sources, Mechanisms and Moderating Conditions. In: Noorderhaven, N.G. (eds) Management and International Review. Journal of International Business, vol 2. Gabler Verlag, Wiesbaden. https://doi.org/10.1007/978-3-322-90995-4_4

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  • DOI: https://doi.org/10.1007/978-3-322-90995-4_4

  • Publisher Name: Gabler Verlag, Wiesbaden

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