The “Country-of-origin Effect” in Multinational Corporations: Sources, Mechanisms and Moderating Conditions

  • Niels G. Noorderhaven
  • Anne-Wil Harzing
Part of the Journal of International Business book series (MIR, volume 2)


This conceptual paper examines the role of country-of-origin effects in MNCs. It deals with definitional problems and discusses both the sources of the country-of-origin effect, and the mechanisms through which it manifests itself.

The strength of the country-of-origin effect is hypothesized to be moderated by factors related to both the home country and the MNC.


Power Distance Multinational Corporation Uncertainty Avoidance Task Environment Parent Firm 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Fachmedien Wiesbaden 2003

Authors and Affiliations

  • Niels G. Noorderhaven
    • 1
  • Anne-Wil Harzing
    • 2
  1. 1.Tilburg UniversityThe Netherlands
  2. 2.Department of ManagementUniversity of MelbourneAustralia

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