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Wettbewerbsvorteil, dynamische Fähigkeiten und Realoptionen: „Option Thinking“ als Grundgedanke wertorientierter Unternehmenspolitik

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Ganzheitliches Corporate Finance Management

Zusammenfassung

Der „Shareholder Value“ ist nach angelsächsischem Vorbild zum anerkannten Maßstab der Unternehmenspolitik avanciert. Unternehmensstrategien, die allgemein die Schaffung und Wahrung von Wettbewerbsvorteilen zum Ziel haben, sind somit nach ihrer Eignung zu beurteilen, den langfristigen Interessen der Eigenkapitalgeber zu dienen. Die Konzeption und Umsetzung wertorientierter Unternehmensstrategien wird durch ein geeignetes mentales Modell erleichtert. Ein solches Modell ist das „Option Thinking“, in dessen Mittelpunkt dynamische Fähigkeiten stehen, welche unternehmerische Handlungsflexibilität angesichts technischer und marktbedingter Risiken gewährleisten. „Option Thinking“ ist somit ein Grundgedanke wertorientierter Unternehmenspolitik.

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Authors
  1. Philipp N. Baecker
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  2. Ulrich Hommel
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Klaus-Peter Wiedmann Carsten Heckemüller

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© 2003 Betriebswirtschaftlicher Verlag Dr. Th. Gabler/GWV Fachverlage GmbH, Wiesbaden

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Baecker, P.N., Hommel, U. (2003). Wettbewerbsvorteil, dynamische Fähigkeiten und Realoptionen: „Option Thinking“ als Grundgedanke wertorientierter Unternehmenspolitik. In: Wiedmann, KP., Heckemüller, C. (eds) Ganzheitliches Corporate Finance Management. Gabler Verlag. https://doi.org/10.1007/978-3-322-90656-4_11

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  • DOI: https://doi.org/10.1007/978-3-322-90656-4_11

  • Publisher Name: Gabler Verlag

  • Print ISBN: 978-3-322-90657-1

  • Online ISBN: 978-3-322-90656-4

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