Zusammenfassung
An important change has occurred in the way we understand market value. Traditionally, when a firm earns more money, its market value goes up. The more it earns, the more investors value it. In recent years, however, this logic has evolved. Firms in the same industry and with similar earnings have vastly different market values.
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Literatur
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© 2003 Betriebswirtschaftlicher Verlag Dr. Th. Gabler /GWV Fachverlage GmbH, Wiesbaden
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Ulrich, D.O., Smallwood, N. (2003). Intangibles and Stock Prices: How Leaders Build Market Value. In: Ebel, B., Hofer, M.B. (eds) Investor Marketing. Gabler Verlag. https://doi.org/10.1007/978-3-322-90350-1_20
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