Justifying the Web for Your Business

Abstract

The Internet and corporate Intranets are changing the very foundation of private and business life and the World Wide Web is a key factor in this revolution. Establishing a Web site can be one of the most important business moves you make. Because of the enormous potential and significant investment involved, it is essential that you make this move carefully This paper discusses the importance of thoughtful Web site planning, effective implementation and continuing refinement in tapping the full potential of the Web. It presents a six-step process to ensure that your Web site meets your business objectives, now and in the future.