Skip to main content
SpringerLink
Log in
Book cover

Konsumentenverhalten und Information pp 355–374Cite as

Das Interesse für ökologische Probleme und Konsumentenverhalten

  • Chapter

Part of the book series: Schriftenreihe Markt und Marketing ((SCHMM))

Zusammenfassung

Konsumenten üben durch die Produkte, die sie kaufen und verwenden, einen bedeutenden Einfluß auf die Umwelt aus. Der Verbrauch von Elektrizität, Heizöl und Benzin müßte so reduziert werden, daß auch künftige Generationen noch über genügend Reserven verfügen. Phosphate in Waschmitteln tragen insbesondere zur Wasserverschmutzung bei und Autoabgase verunreinigen die Luft. Recycling erfordert ein hohes Maß an Bereitwilligkeit der Konsumenten, leere Flaschen und Dosen zurückzubringen und das Altpapier zu sammeln.

Die Übertragung des englisch sprach igen Manuskripts ins Deutsche wurde von Herrn Dipl.-Kfm. W. Kook vorgenommen.

This is a preview of subscription content, log in via an institution.

Chapter
USD   29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD   44.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD   59.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Learn about institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Literaturverzeichnis

  • Anderson, W. Th., Cunningham, W. H. (1972), The Socially Conscious Consumer, in: Journal of Marketing, Vol. 36 (1972), No. 3, S. 23–31

    Google Scholar 

  • Anderson, R. W., Lipsey, M. W. (1978), Energy Conservation and Attitudes toward Technology, in: Public Opinion Quarterly, Vol. 42 (1978), No. 1, S. 17–30

    Google Scholar 

  • Arbuthnot, J. (1977), The Roles of Attitudinal and Personality Variables in the Prediction of Environmental Behavior and Knowledge, in: Environment and Behavior, Vol. 9 (1977), No. 2, S. 217–232

    Google Scholar 

  • Barnaby, D. J., Reizenstein, R. C. (1976), Attitudes toward Energy Consumption: Segmenting the Gasoline Market, in: Advances in Consumer Research, Vol. 3, Hrsg. Anderson, B. B., Association for Consumer Research, Cincinnati 1976, S. 246–251

    Google Scholar 

  • Berkowitz, L., Daniels, L. R. (1964), Affecting the Salience of the Social Responsibility Norm, in: Journal of Abnormal and Social Psychology, Vol. 68 (1964), S. 275–281

    Google Scholar 

  • Box, J. F., Hermans, A. P. H., Dirken J. (1978), Attitudes of Car Owners Regarding Gasoline Conservation and Effects of Direct Knowledge of Gasoline Consumption, Paper presented at the 7th Annual Workshop of the European Academy for Advanced Research in Marketing, Stockholm, 25.–26. Mai 1978.

    Google Scholar 

  • Brehm, J. W. (Hrsg.) (1966), A Theory of Psychological Reactance, New York 1966

    Google Scholar 

  • Brooker, G. (1976), The Self-Actualizing Socially Conscious Consumer, in: Journal of Consumer Research, Vol. 3 (1976), No. 3, S. 107–112

    Google Scholar 

  • Buttel, F. H., Flinn, W. L. (1978), The Politics of Environmental Concern. The Impact of Party Identification and Political Ideology on Environmental Attitudes, in: Environment and Behavior, Vol. 10 (1978), No. 1, S. 17–36

    Google Scholar 

  • Chestnut, R. W. (1976), The Impact of Energy-Efficiency Ratings: Selective vs. Elaborative Encoding, in: Purdue Papers in Consumer Psychology, No. 160, 1976

    Google Scholar 

  • Cunningham, W. H., Brondel, J. (1978), Energy Conservation, Price Increases and Payback Periods, in: Advances in Consumer Research, Vol. 5, Hrsg. Hunt, H. K., Association for Consumer Research, Chicago 1978, S. 201–205

    Google Scholar 

  • Freedman, J. L., Fraser, S. C. (1966), Compliance without Pressure: The Foot-in-the-Door Technique, in: Journal of Personality and Social Psychology, Vol. 4 (1966), S. 195–202

    Google Scholar 

  • Gurin, G., Gurin, P. (1975), Personal Efficacy and the Ideology of Individual Responsibility, in: Economic Means for Human Needs, Hrsg. Strumpel, B., Survey Research Center, University of Michigan, Ann Arbor 1966, S. 131–157

    Google Scholar 

  • Hayes, St. C., Cone, J. D. (1977), Reducing Residential Electrical Energy Use: Payments, Information and Feedback, in: Journal of Applied Behavior Analysis, Vol. 10 (1977), No. 3, S. 425–435

    Google Scholar 

  • Helgesen, Th. (1978), Ecological Marketing — How Far? Paper presented at the Conference Corporate Social Concern and Public Policy, Bergen (Norwegen), 3.–4. April 1978

    Google Scholar 

  • Helten, F. (1977), Umweltgefährdung — kein Thema für Verbraucherinformation?, in: Zeitschrift für Verbraucherpolitik, Bd. 1 (1977), Nr. 4, S. 352–358

    Google Scholar 

  • Henion, K. E. (1972), The Effect of Ecologically Relevant Information on Detergent Sales, in: Journal of Marketing Research, Vol. 9 (1972), No. 1, S. 10–14

    Google Scholar 

  • Henion, K. E. (1978), Resources, Ecological Marketing and Corporate Responsibility, Paper presented at the Conference Corporate Social Concern and Public Policy, Bergen (Norwegen), 3.–4. April 1978

    Google Scholar 

  • Henion, K. E., Kinnear, Th. C. (Hrsg.) (1975), Ecological Marketing, American Marketing Association, Chicago 1975

    Google Scholar 

  • Henion, E. E., Wilson, W. H. (Hrsg.) (1975), The Ecologically Concerned Consumer and Locus of Control, in: Ecological Marketing, American Marketing Association, Chicago 1975, S. 131–144

    Google Scholar 

  • Hummel, C. F., Levitt, L., Loomis, R. J. (1978), Perceptions of the Energy Crisis. Who is Blamed and how do Citizens react to Environment-Lifestyle Trade-Offs?, in: Environment and Behavior, Vol. 10 (1978), No. 1, S. 37–88

    Google Scholar 

  • Humphrey, C. R., Bord, R. J., Hammond, M. M., Mann, St. H. (1977), Attitudes and Conditions for Cooperation in a Paper Recycling Program, in: Environment and Behavior, Vol. 9 (1977), No. 1, S. 107–124

    Google Scholar 

  • Jacoby, J., Berning, C. K., Dietvorst, Th. F. (1977), What about Disposition? in: Journal of Marketing, Vol. 41 (1977), No. 2, S. 22–28

    Google Scholar 

  • Kassarjian, H. H. (1971), Incorporating Ecology into Marketing Strategy: The Case of Air Pollution, in: Journal of Marketing, Vol. 35 (1971), No. 4, S. 61–65

    Google Scholar 

  • Kinnear, Th. C., Taylor, J. R. (1973), The Effect of Ecological Concern on Brand Perception, in: Journal of Marketing Research, Vol. 10 (1973), No. 2, S. 191–197

    Google Scholar 

  • Kinnear, Th. C., Taylor, J. R., Ahmed, S. A. (1974), Ecologically Concerned Consumers: Who are they?, in: Journal of Marketing, Vol. 38 (1974), No. 2, S. 20–24

    Google Scholar 

  • Kohlenberg, R., Phillips, Th., Proctor, W. (1976), A Behavioral Analysis of Peaking in Residential Electrical-Energy Consumer, in: Journal of Applied Behavior Analysis, Vol. 9 (1976), No. 1, S. 13–18

    Google Scholar 

  • Maloney, M. P., Ward, M. P. (1973), Ecology: Let’s hear from the People. An Objective Scale for the Measurement of Ecological Attitudes and Knowledge, in: American Psychologist, Vol. 28 (1973), No. 7, S. 583–586

    Google Scholar 

  • Maloney, M. P., Ward, M. P., Braucht, G. N. (1975), A Revised Scale for the Measurement of Ecological Attitudes and Knowledge, in: American Psychologist, Vol. 30 (1975), No. 7, S. 787–790

    Google Scholar 

  • Marquardt, R. A., McGann, A. F., Makens, J. C. (1974), Consumer Responses to the Problem of Disponsable Containers, in: Advances in Consumer Research, Vol. 1, Hrsg. Ward, S., Wright, P., Association for Consumer Research, Urbana 1974, S. 38–50

    Google Scholar 

  • Maslow, A. H. (1970), Motivation and Personality, 2. Aufl., New York, 1970

    Google Scholar 

  • Mayer, R. N. (1976), The Socially Conscious Consumer — Another Look at the Data, in: Journal of Consumer Research, Vol. 3 (1976), No. 3, S. 113–115

    Google Scholar 

  • Mazis, M. M. (1975), Antipollution Measures and Psychological Reactance Theory: A Field Experiment, in: Journal of Personality and Social Psychology, Vol. 31 (1975), No. 4, S. 654–660

    Google Scholar 

  • Mazis, M. B., Settle, R. B., Leslie, D. C. (1973), Elimination of Phosphate Detergents and Psychological Reactance, in: Journal of Marketing Research, Vol 10 (1973), No. 4, S. 390–395

    Google Scholar 

  • Milstein, J. S. (1973), Attitudes Knowledge and Behavior of American Consumers regarding Energy Conservation with some Implications for Governmental Action, in: Advances in Consumer Research, Vol. 4, Hrsg. Perreault, W. D., Association for Consumer Research, Atlanta 1977, S. 315–321

    Google Scholar 

  • Milstein, J. S. (1978) Energy Conservation and Travel Behavior, in: Advances in Consumer Research, Vol. 5, Hrsg. Hunt, H. K., Association for Consumer Research, Chicago 1978, S. 422–425

    Google Scholar 

  • Newman, D. K., Day, D. (1975), The American Energy Consumer, Cambridge, Mass. 1975

    Google Scholar 

  • Palmer, M. H., Lloyd, M. E., Lloyd, K. E. (1977), An Experimental Analysis of Electricity Conservation Procedures, in: Journal of Applied Behavior Analysis, Vol. 10 (1977), No. 4, S. 665–671

    Google Scholar 

  • Powers, R. B., Osborne, J. G., Anderson, E. G. (1973), Positive Reinforcement of Litter Removal in the Natural Environment, in: Journal of Applied Behavior Analysis, Vol. 6 (1973), No. 4, S. 579–586

    Google Scholar 

  • Reizenstein, R. C., Barnaby, D. J. (1977), The Consumer and the Energy Shortage: A Post-Embargo Assessment, in: Advances in Consumer Research, Vol. 4, Hrsg. Perreault, W. D., Association for Consumer Research, Atlanta 1977, S. 308–314

    Google Scholar 

  • Rukeyser, W. S. (1977), Facts and Foam in the Row over Phosphates, in: Consumerism. Search for the Consumer Interest, 2. Aufl., Hrsg. Aaker, D. A. und Day, G. S., New York 1977, S. 379–391

    Google Scholar 

  • Russo, J. E. (1977), A Proposal to Increase Energy Conservation through Provision of Consumption and Cost Information to Consumers, in: Combined Proceedings, American Marketing Association 1977, Hrsg. Greenberg, B. A., Bellenger, D. N.

    Google Scholar 

  • Schwartz, S. (1975), The Justice of Need and the Activation of Humanitarian Norms, in: Journal of Social Issues, Vol. 31 (1975), S. 111–136

    Google Scholar 

  • Scott, C. A. (1977), Modifying Socially-Conscious Behavior: The Foot-in-the-Door Technique, in: Journal of Consumer Research, Vol. 4 (1977), No. 3, S. 156–164

    Google Scholar 

  • Spilhaus, A. (1972), Ecolibrium, in: Science, 1972, No. 175, S. 711–715

    Google Scholar 

  • Tognacci, L. N., Weigel, R. H., Wideen, M. F., Vernon, D. T. A. (1972), Environmental Quality. How Universal is Public Concern?, in: Environment and Behavior, Vol. 4 (1972), S. 73–86

    Google Scholar 

  • Trigg, L. J., Perlman, D., Perry, R. P., Janisse, M. P. (1976), Anti-Pollution Behavior. A Function of Perceived Outcome and Locus of Control, in: Environment and Behavior, Vol. 8 (1976), No. 2, S. 307–313

    Google Scholar 

  • van der Zwan, A., Verhulp, J. (1972), Het Milieuperspectief van de Consument (Die ökologische Perspektive von Konsumenten), in: Marktonderzoek Kwartaalschrift, Vol. 5 (1972), No. 4, S. 3–35

    Google Scholar 

  • van Liere, K. D., Dunlap, R. E. (1978), Moral Norms and Environmental Behavior: An Application of Schwartz’s Norm-Activation Model to Yard Burning, in: Journal of Applied Social Psychology, Vol. 8 (1978), No. 2, S. 174–188

    Google Scholar 

  • van Raaij, W. F. (1973), Een Marketing-aanpak van Milieuvoorlichting (Ein Marketingansatz für Umwelt-Ausbildung), in: Hypothese, Vol. 15 (1973), No. 5, S. 121–130

    Google Scholar 

  • van Raaij, W. F. (1979), Consumer Information and Choice, Den Haag 1979

    Google Scholar 

  • van Raaij, W. F. (1974), Membership of the Dutch Consumentenbond, in: Proceedings of the First Workshop on Consumer Action Research, Hrsg. Ölander, F. und Scherhorn, G., International Institute of Management, Berlin 1974

    Google Scholar 

  • Webster, F. E. (1975), Determining the Characteristics of the Socially Conscious Consumer, in: Journal of Consumer Research, Vol. 2 (1975), No. 3, S. 188–196

    Google Scholar 

  • Weigel, R. H., Newman, L. S. (1976), Increasing Attitude-Behavior Correspondence by Broadening the Scope of the Behavioral Measure, in: Journal of Personality and Social Psychology, Vol. 33 (1976), No. 6, S. 793–802

    Google Scholar 

  • Weigel, R., Weigel, J. (1978), Environmental Concern. The Development of a Measure, in: Environment and Behavior, Vol. 10 (1978), No. 1, S. 3–15

    Google Scholar 

  • Willenborg, J. F., Pitts, R. E. (1977), Gasoline Prices: Their Effects on Consumer Behavior and Attitudes, in: Journal of Marketing, Vol. 41 (1977), No. 1, S. 24–31

    Google Scholar 

  • Witmer, J. F., Geller, E. S. (1976), Facilitating Paper Recycling: Effects of Prompts, Raffles, and Contests, in: Journal of Applied Behavior Analysis, Vol. 9 (1976), No. 3, 1976, S. 315–322

    Google Scholar 

  • Zikmund, W. G., Stanton, W.J. (1971), Recycling Solid Wastes: A Channels-of-Distribution Problem, in: Journal of Marketing, Vol. 35 (1971), No. 3, S. 34–39

    Google Scholar 

Download references

Authors
  1. W. Fred van Raaij
    View author publications

    You can also search for this author in PubMed Google Scholar

Editor information

Editors and Affiliations

  1. Universität Münster, Deutschland

    Heribert Meffert (Lehrstuhl für Betriebswirtschaftslehre, Direktor des Instituts für Marketing) (Lehrstuhl für Betriebswirtschaftslehre, Direktor des Instituts für Marketing)

  2. Universität Siegen - Gesamthochschule, Deutschland

    Hartwig Steffenhagen (Lehrstuhl für Betriebswirtschaftslehre IV) (Lehrstuhl für Betriebswirtschaftslehre IV)

  3. Universität Bayreuth, Deutschland

    Hermann Freter (Lehrstuhl für Betriebswirtschaftslehre III (Marketing) (Lehrstuhl für Betriebswirtschaftslehre III (Marketing)

Rights and permissions

Reprints and permissions

Copyright information

© 1979 Betriebswirtschaftlicher Verlag Dr. Th. Gabler KG, Wiesbaden

About this chapter

Cite this chapter

van Raaij, W.F. (1979). Das Interesse für ökologische Probleme und Konsumentenverhalten. In: Meffert, H., Steffenhagen, H., Freter, H. (eds) Konsumentenverhalten und Information. Schriftenreihe Markt und Marketing. Gabler Verlag. https://doi.org/10.1007/978-3-322-85815-3_15

Download citation

  • DOI: https://doi.org/10.1007/978-3-322-85815-3_15

  • Publisher Name: Gabler Verlag

  • Print ISBN: 978-3-409-36721-9

  • Online ISBN: 978-3-322-85815-3

  • eBook Packages: Springer Book Archive

Publish with us

Policies and ethics

Search

Navigation