Abstract
IMT Strategies explains how technology is radically changing business strategies and the role of sales and marketing professionals. They help you understand and anticipate the technology trends for your business.
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© 1999 IMT Strategies, Inc. Unauthorized Reproductions Prohibited
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IMT Strategies, Inc.. (1999). The Sales and Marketing Imperative: The Impact of Technology on Business Strategy. In: Data Warehousing. HOTT Guide. Vieweg+Teubner Verlag, Wiesbaden. https://doi.org/10.1007/978-3-322-84964-9_1
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DOI: https://doi.org/10.1007/978-3-322-84964-9_1
Publisher Name: Vieweg+Teubner Verlag, Wiesbaden
Print ISBN: 978-3-322-84966-3
Online ISBN: 978-3-322-84964-9
eBook Packages: Springer Book Archive