Abstract
Customer Relationship Management can be widely defined as company activities related to developing and retaining customers through increased satisfaction and loyalty In this white paper Web Associates refers to online CRM activities—all customer-facing processes integrated via the Internet—as e-CRM: Electronic Customer Relationship Management
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© 2000 Web Associates, Inc.
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Web Associates. (2000). e-Everything: Technology-Enabled Customer Relationship Management. In: Customer Relationship Management. HOTT Guide. Vieweg+Teubner Verlag, Wiesbaden. https://doi.org/10.1007/978-3-322-84961-8_6
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DOI: https://doi.org/10.1007/978-3-322-84961-8_6
Publisher Name: Vieweg+Teubner Verlag, Wiesbaden
Print ISBN: 978-3-322-84963-2
Online ISBN: 978-3-322-84961-8
eBook Packages: Springer Book Archive