Abstract
With the advent of the internal European market, many European executives began to broaden “their horizons and structures to develop and expand across a whole continent instead of a single country” (Taylor, 1991). As they did so, and as the year of 1992 drew closer, these same executives realised that they were lacking managers with the requisite experience and skills to carry out their new, Eurocentric strategic plans (cf. Bournois, 1992; Taylor, 1991).
“Euromanagers? They’re a bit like dinosaurs, aren’t they? Extinct.”
— Phillippe Alloing
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Mendenhall, M.E., Stahl, G.K. (2002). The Rise and Demise of the “Euromanager”: Lessons for the Development of Global Leaders. In: Scholz, C., Zentes, J. (eds) Strategic Management. Gabler Verlag. https://doi.org/10.1007/978-3-322-84457-6_16
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DOI: https://doi.org/10.1007/978-3-322-84457-6_16
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