Global Markets — Opportunities and Threats for Small and Medium-Sized European Firms

  • Horst Albach


If a German manager, or, for that matter, a German Professor of Physics or Management, was asked: “Have you travelled much abroad last year?”, he would not probably think of including trips to countries within Europe. It is possible for him to commute to practically any city within Europe within one single day. This is European reality. The German manager of large as well as of small firms thinks in terms of global markets.


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Copyright information

© Springer Fachmedien Wiesbaden 1989

Authors and Affiliations

  • Horst Albach
    • 1
  1. 1.Universität Bonn und Hochschule für Unternehmensführung KoblenzDeutschland

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