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Authors
  1. Professor Dr. Gerold Behrens
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  2. Professor Dr. Franz-Rudolf Esch
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  3. Professorin Dr. Erika Leischner
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  4. Dr. Maria Neumaier
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Gerold Behrens (ist Inhaber des Lehrstuhls für Allgemeine Betriebswirtschaftslehre, insbesondere Marketing, an der Bergischen Universität Wuppertal)Franz-Rudolf Esch (ist Inhaber des Lehrstuhls für Betriebswirtschaftslehre mit dem Schwerpunkt Marketing sowie Direktor des Instituts für Marken- und Kommunikationsforschung an der Justus-Liebig-Universität Gießen)Erika Leischner (vertritt das Fach Marketing an der Fachhochschule Bonn-Rhein-Sieg, Sankt Augustin)Maria Neumaier (ist Wissenschaftliche Assistentin am Lehrstuhl für Allgemeine Betriebswirtschaftslehre, insbesondere Marketing, an der Bergischen Universität Wuppertal)

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© 2001 Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden

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Behrens, G., Esch, FR., Leischner, E., Neumaier, M. (2001). J. In: Behrens, G., Esch, FR., Leischner, E., Neumaier, M. (eds) Gabler Lexikon Werbung. Gabler Verlag. https://doi.org/10.1007/978-3-322-82856-9_10

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  • DOI: https://doi.org/10.1007/978-3-322-82856-9_10

  • Publisher Name: Gabler Verlag

  • Print ISBN: 978-3-322-82857-6

  • Online ISBN: 978-3-322-82856-9

  • eBook Packages: Springer Book Archive

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