Abstract
In the framework of our thesis we achieve two purposes with the application of STEER. One the one hand, we can assess the quality of the tools itself. In our thesis we combine the theoretical development of a new tool with a practical testing of it. As a result, we are able to provide a first critical assessment of STEER, which assist us in demonstrating the strengths and weaknesses of the tool. On the other hand, we are able to research the value creation of executive management development programmes by comparing customised and non-customised programmes. This has been the additional, specific purpose of our research.
“Assessing the practical benefit of the programme is very difficult to do.”
(Participant from the NC-Sample)
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References
Jack Welch is the CEO of General Electric.
Dodge is the name of a Chrysler car brand in the USA.
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© 2004 Deutscher Universitäts-Verlag/GWV Fachverlage GmbH, Wiesbaden
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Müller-Hofvenschiöld, A. (2004). Results. In: The Strategic Tool for Evaluating Educational Returns. Deutscher Universitätsverlag. https://doi.org/10.1007/978-3-322-81857-7_5
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DOI: https://doi.org/10.1007/978-3-322-81857-7_5
Publisher Name: Deutscher Universitätsverlag
Print ISBN: 978-3-8244-8220-7
Online ISBN: 978-3-322-81857-7
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