Abstract
Four hundred and eighty two students from the Johannes Gutenberg-University Mainz, the University of Applied Sciences Mainz, and the University of Applied Sciences Wiesbaden were recruited to participate in a shopping experiment with answering machines, fruit cereals, liquid detergents, and perfumes. It was requested that they are familiar with all four categories. As an incentive two randomly selected participants were to receive a prize of DM 150 value.
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© 2003 Deutscher Universitäts-Verlag/GWV Fachverlage GmbH, Wiesbaden
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Mažar, N. (2003). Experiment. In: Interactive Decision Aids. Marken- und Produktmanagement. Deutscher Universitätsverlag. https://doi.org/10.1007/978-3-322-81679-5_4
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DOI: https://doi.org/10.1007/978-3-322-81679-5_4
Publisher Name: Deutscher Universitätsverlag
Print ISBN: 978-3-8244-8020-3
Online ISBN: 978-3-322-81679-5
eBook Packages: Springer Book Archive