Dynamic perspective I: fundamental considerations on strategic shifts between business types constellations

Abstract

In view of the empirically observable dynamics of the market place and theoretical assertions like Hayek’s statement that “…economic problems arise always and only in consequence of change…”³⁶⁷ it seems worthwhile to reach beyond a static typology of transactions and explore the potential of the business types concept to explain some of these dynamic issues. Such a view necessarily implies that the discriminating criteria for categorization are no longer regarded as data but as variables which are susceptible to deliberate design by the involved actors. The need for such further investigation and, at the same time, for its potential fruitfulness arises from two different perspectives, as indicated above, namely from a theoretical and from an empirical point of view.