The historical origins of the mattress are discussed followed by a discussion of the agony of choice involved in choosing a particular mattress from the seemingly countless number of companies making mattresses and the different models available. Two kinds of customers are discussed: maximizers, who want only the best at the best price, and satisfizers, who are not terribly particular about their choice of a mattress or any other product. Mattresses connote sleep and rest but choosing mattresses is one of the most agonizing and anxiety-ridden purchases people make, since mattresses last for many years. So if one purchases the wrong mattress, one has to live with that bad choice for a long time.
- Agony of choice
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Berger, A.A. (2018). Mattresses. In: Perspectives on Everyday Life. Palgrave Pivot, Cham. https://doi.org/10.1007/978-3-319-99795-7_25
Publisher Name: Palgrave Pivot, Cham
Print ISBN: 978-3-319-99794-0
Online ISBN: 978-3-319-99795-7
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