Abstract
This chapter is based on early research and collaboration between Ansoff and two of his German friends, Werner Kirsch, and Peter Roventa. Kirsch and Roventa’s idea was that the concept of weak signals, which Ansoff developed for analyzing issues in highly turbulent environments, needs to be applied to strategic portfolio analysis . This chapter is based on the paper which resulted from this exciting collaboration [HIA].
Keywords
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
This is a preview of subscription content, log in via an institution.
Buying options
Tax calculation will be finalised at checkout
Purchases are for personal use only
Learn about institutional subscriptionsAuthor information
Authors and Affiliations
Rights and permissions
Copyright information
© 2019 The Author(s)
About this chapter
Cite this chapter
Ansoff, H.I., Kipley, D., Lewis, A.O., Helm-Stevens, R., Ansoff, R. (2019). Dispersed Positioning in Competitive Analysis. In: Implanting Strategic Management. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-99599-1_10
Download citation
DOI: https://doi.org/10.1007/978-3-319-99599-1_10
Published:
Publisher Name: Palgrave Macmillan, Cham
Print ISBN: 978-3-319-99598-4
Online ISBN: 978-3-319-99599-1
eBook Packages: Business and ManagementBusiness and Management (R0)