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Sensor Ball Raffle – Gamification of Billboard Advertising: How to Engage the Audience?

  • Sari JärvinenEmail author
  • Johannes Peltola
  • Paul Kemppi
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 11112)

Abstract

In this paper, we present an interactive game for a large public display. Our focus was on experimenting new ways to enhance the effectiveness of a large, billboard size, display by adding a collaborative interaction mechanism for a user crowd. Working with a pop festival organizer, we developed a technology proof-of-concept of a multiplayer raffle game supporting crowd interaction with a large public display using an air-filled ball, equipped with an accelerometer and a barometer, as an interaction device. We experimented on its possibility to engage festival audience in live pilots in two occasions. Our observations showed that the audience enjoyed the raffle game and participated willingly. In addition, advertisers found the solution interesting.

Keywords

Interactive digital signage Audience engagement Interaction technologies 

Notes

Acknowledgements

This work was conducted in the context of ‘‘Innovative solutions for interactive environments - INSIST’’ project and was supported by Business Finland. We thank Pro Piknik Festivals for their contributions in design and piloting of the sensor ball raffle game. We also thank our colleagues for their invaluable help.

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Copyright information

© IFIP International Federation for Information Processing 2018

Authors and Affiliations

  1. 1.VTT Technical Research Centre of Finland Ltd.OuluFinland

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