Abstract
Web-based co-creation with users represents a promising approach for firms to improve their innovativeness, to search for unconventional solutions and very often to outperform traditional inhouse research and development (R&D). Collaborating with online communities is one way to go, using crowdsourcing contests another one. These days, we also find interesting hybrid structures in so-called contest communities that combine the best of both worlds, collaboration and competition. We present new insights from a case study on a contest community with special focus on participating users. Our results show that users greatly differ among their backgrounds, motivation and behavior and, thus, must be treated accordingly. Based on these insights, we derive management implications for firms that want to tap into co-creation.
This is a preview of subscription content, log in via an institution.
Buying options
Tax calculation will be finalised at checkout
Purchases are for personal use only
Learn about institutional subscriptionsReferences
Adamczyk, S., Bullinger, A. C., & Möslein, K. M. (2012). Innovation contests: A review, classification and outlook. Creativity and Innovation Management, 21(4), 335–360.
Anderson, C. (2010). In the next industrial revolution, atoms are the new bits. Wired Magazine, 1, 25.
Boudreau, K. J., & Lakhani, K. R. (2013). Using the crowd as an innovation partner. Harvard Business Review, April, 61–69.
Brabham, D. C. (2010). Moving the crowd at threatless: Motivations for participation in a crowdsourcing application. In Annual Meeting of the Association for Eduction in Journalism and Mass Communication, Boston.
Bullinger, A. C., Neyer, A. K., Rass, M., & Moeslein, K. M. (2010). Community-based innovation contests: Where competition meets cooperation. Creativity and Innovation Management, 19, 290–303.
Chesbrough, H. (2006). Open innovation. The new imperative for creating and profiting from technology. Boston: Harvard Business School Publishing.
Ebner, W., Leimeister, J. M., & Krcmar, H. (2009). Community engineering for innovations: The ideas competition as a method to nurture a virtual community for innovations. R&D Management, 39, 342–356.
Franke, N., & Shah, S. (2003). How communities support innovative activities: An exploration of assitance and sharing among end-users. Research Policy, 32, 157–178.
Füller, J. (2004). Refining virtual co-creation from a consumer perspective. California Management Review, 52(2), 98–122.
Füller, J. (2006). Why consumers engage in virtual new product development initiated by producers. In Advances in Consumer Research (Vol. 33, pp. 639–646).
Füller, J., Hutter, K., Hautz, J., & Matzler, K. (2014). User roles and contributions in innovation-contest communities. Journal of Management Information Systems, 31(1), 273–308.
Huston, L., & Sakkab, N. (2006). P&G’s new innovation model. Harvard Business Reviewhttps://hbswk.hbs.edu/archive/pg-s-new-innovation-model.
Hutter, K., Hautz, J., Füller, J., Mueller, J., & Matzler, K. (2011). Communitition: The tension between competition and collaboration in communitybased design contests. Creativity and Innovation Management, 20, 13–21.
Howe, J. (2006). The rise of crowdsourcing. Wired magazine, 14(6), 1–4.
Jeppesen, L. B., & Frederiksen, L. (2006). Why do users contribute to firm-hosted user communities? The case of computer-controlled music instruments. Organization Science, 17(1), 45–63.
Lakhani, K. R. (2016). Managing communities and contests to innovate with crowds. In Revolutionizing innovation: Users, communities, and open innovation (p. 109).
Lakhani, K. R., & Panetta, J. A. (2007). The principles of distributed innovation. Innovations, 2(3), 97–112.
Lakhani, K. R., & Wolf, R. G. (2005). Why hackers do what they do: Understanding Motivation and Effort in Free/Open Source Software Projects. In J. Feller, B. FitzGerald, S. Hissam, & K. R. Lakhani (Eds.), Perspectives on Free and Open Source Software. Cambridge: MIT Press.
Prahalad, C. K., & Ramaswamy, V. (2004). Co-creation experiences: The next practise in value creation. Journal of Interactive Marketing, 18(3), 5–14.
Redlich, T., & Moritz, M. (2016). Bottom-up economics: Foundations of a theory of distributed and open value creation. In J.-P. Ferdinand et al. (Eds.), The decentralized and networked future of value creation. Berlin: Springer.
Redlich, T., Moritz, M., Krenz, P., Buxbaum-Conradi, S., Basmer-Birkenfeld, S. V., & Wulfsberg, J. P. (2015). Survival through openness-how traditional industry could avoid the fate of print media. Journal of Systemics, Cybernetics and Informatics, 13(1), 17–24.
Rifkin, J. (2014). The zero marginal cost society: The internet of things, the collaborative commons, and the eclipse of capitalism. New York: St. Martin’s.
Roser, T., Samson, A., Humphreys, P., & Cruz-Valdivieso, E. (2009). Co-Creation: New pathways to value – An overview. London: LSE Enterprise.
Tekic, A., Willoughby, K. (2016). Co-Creation and open innovation: Related but distinct concepts in innovation management. In Proceedings R&D Management Conference.
von Hippel, E. (2005). Democratizing innovation. Cambridge: MIT.
Weber, S. (2004). The success of open source. Cambridge: Harvard University Press.
Winsor, J. (2005). SPARK: Be more innovative through co-creation. New York: Kaplan Business.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2019 Springer Nature Switzerland AG
About this chapter
Cite this chapter
Moritz, M., Redlich, T. (2019). How to Co-create Value with Users: A Case Study on Local Motors’ Contest Community. In: Redlich, T., Moritz, M., Wulfsberg, J.P. (eds) Co-Creation. Management for Professionals. Springer, Cham. https://doi.org/10.1007/978-3-319-97788-1_2
Download citation
DOI: https://doi.org/10.1007/978-3-319-97788-1_2
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-97787-4
Online ISBN: 978-3-319-97788-1
eBook Packages: Business and ManagementBusiness and Management (R0)