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Post-truth: The Condition of Our Times

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A Political Theory of Post-Truth

Abstract

This chapter presents post-truth as co-created fiction in which the distinction between truth and falsehood has become irrelevant, the latter being replaced by affective investment in aspirational narratives. In this environment, statements become true if audiences desire them to be such. That leads to creation of affiliative truths—ways of knowing, capable of mobilising audiences. The task of communicators is made easier by big data analysis that provides both the relevant characteristics of the target audience and a real-time insight into the performance of truth-claims. The chapter concludes with a discussion of the advent of the Experience Age and the necessity of a subconscious emotional ‘click’ with content that it has brought.

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Notes

  1. 1.

    Experience and emotion should not be interpreted exclusively in a positive sense—hatred and abuse can equally act as emotional triggers (see e.g. Warzel 2016 for a discussion of Twitter trolling).

  2. 2.

    ‘Fiction ’ here and below is used to draw a parallel with an artistic genre (usually, but not exclusively, literary) rather than simply meaning falsehood, untruth, or fabrication.

  3. 3.

    The same can also be applied to politics—see e.g. Anstead (2018).

  4. 4.

    The same mistake is also repeated by d’Ancona (2017: 141–142) for whom consumerism as a prevalent societal attitude encourages passivity, which in turn, is seen as characteristic of post-truth , thus also ignoring the collusion between the producers and consumers of post-truth fiction .

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  1. Department of Social Sciences, LCC International University, Klaipeda, Lithuania

    Ignas Kalpokas

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Kalpokas, I. (2019). Post-truth: The Condition of Our Times. In: A Political Theory of Post-Truth. Palgrave Pivot, Cham. https://doi.org/10.1007/978-3-319-97713-3_2

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