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Impact of Demographic Differences on Color Preferences in the Interface Design of e-Services in Latvia

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Part of the Communications in Computer and Information Science book series (CCIS,volume 838)

Abstract

In our study, we test users’ color preferences of interfaces of typical electronic services’ (e-services) environment. The motivation of our study is to explore discrepancy between (a) the high degree of availability of e-services in Latvia, and (b) low usage of these e-services among population. We aim to find the regularities regarding color preferences that could be useful in the development of e-services and that could support the rise of the usage of e-services in future. Although there are several reasons why people avoid using e-services (some of them socio-cognitive, some – technological), we would like to focus on a particular aspect – the colors of e-services interface. In particular, we test color preferences in respect to the interface depending on different demographic factors. Our hypothesis is that color contributes to the preference of using e-services and that such factors as gender, age, place of residence, education field, language knowledge, occupation, and hobbies determine the color preferences.

Keywords

  • Colors
  • Demographic factors
  • e-services
  • Interfaces

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Correspondence to Jurģis Šķilters .

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Šķilters, J., Zariņa, L., Bāliņa, S., Baumgarte, D. (2018). Impact of Demographic Differences on Color Preferences in the Interface Design of e-Services in Latvia. In: Lupeikiene, A., Vasilecas, O., Dzemyda, G. (eds) Databases and Information Systems. DB&IS 2018. Communications in Computer and Information Science, vol 838. Springer, Cham. https://doi.org/10.1007/978-3-319-97571-9_10

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  • DOI: https://doi.org/10.1007/978-3-319-97571-9_10

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