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International Baltic Conference on Databases and Information Systems

DB&IS 2018: Databases and Information Systems pp 106–120Cite as

Impact of Demographic Differences on Color Preferences in the Interface Design of e-Services in Latvia

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Part of the Communications in Computer and Information Science book series (CCIS,volume 838)

Abstract

In our study, we test users’ color preferences of interfaces of typical electronic services’ (e-services) environment. The motivation of our study is to explore discrepancy between (a) the high degree of availability of e-services in Latvia, and (b) low usage of these e-services among population. We aim to find the regularities regarding color preferences that could be useful in the development of e-services and that could support the rise of the usage of e-services in future. Although there are several reasons why people avoid using e-services (some of them socio-cognitive, some – technological), we would like to focus on a particular aspect – the colors of e-services interface. In particular, we test color preferences in respect to the interface depending on different demographic factors. Our hypothesis is that color contributes to the preference of using e-services and that such factors as gender, age, place of residence, education field, language knowledge, occupation, and hobbies determine the color preferences.

Keywords

  • Colors
  • Demographic factors
  • e-services
  • Interfaces

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Author information

Authors and Affiliations

  1. Laboratory for Perceptual and Cognitive Systems at the Faculty of Computing, University of Latvia, Raina bulvaris 19, Riga, LV-1050, Latvia

    Jurģis Šķilters & Līga Zariņa

  2. Faculty of Business, Management and Economics, University of Latvia, Aspazijas bulvaris 5, Riga, LV-1050, Latvia

    Signe Bāliņa & Dace Baumgarte

Authors
  1. Jurģis Šķilters
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  2. Līga Zariņa
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  3. Signe Bāliņa
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  4. Dace Baumgarte
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Corresponding author

Correspondence to Jurģis Šķilters .

Editor information

Editors and Affiliations

  1. Institute of Data Science and Digital Technologies, Vilnius University, Vilnius, Lithuania

    Audrone Lupeikiene

  2. Information Systems Department, Vilnius Gediminas Technical University, Vilnius, Lithuania

    Olegas Vasilecas

  3. Institute of Data Science and Digital Technologies, Vilnius University, Vilnius, Lithuania

    Gintautas Dzemyda

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Šķilters, J., Zariņa, L., Bāliņa, S., Baumgarte, D. (2018). Impact of Demographic Differences on Color Preferences in the Interface Design of e-Services in Latvia. In: Lupeikiene, A., Vasilecas, O., Dzemyda, G. (eds) Databases and Information Systems. DB&IS 2018. Communications in Computer and Information Science, vol 838. Springer, Cham. https://doi.org/10.1007/978-3-319-97571-9_10

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  • DOI: https://doi.org/10.1007/978-3-319-97571-9_10

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