Abstract
Part II of the book addressed the directional elements of the vectoring model, starting with the statement of purpose then proceeding to discuss materialities, environmental, social and governance (ESG) ratings and professional investors’ attitudes toward sustainability efforts. Part III proceeds to uncover and harness the power of various accelerators of the sustainability efforts. In other words, once you have determined a potent direction for your sustainability program, how do you provide the maximum impetus for the program, particularly in a business environment that might not welcome it with open arms? What are the secret drivers for effective execution? In this part of the book, we investigate concepts such as partnering (often one of the most underrated drivers of impact), the concept of the circular economy, innovation and finally team-building. In Chap. 9, we illustrate the importance of human capital development for generating productive relationships with various stakeholders and discuss examples of creative sustainability partnerships. We present and discuss an original checklist to help you structure potential strategic partnerships, based on the concept of MASS development, where MASS stands for more alternative sustainable solutions. To illustrate the concepts in action, we conduct an in-depth analysis of the programs initiated by Novozymes, a Danish biotechnology company that turned partnering for sustainability into a core component of its corporate strategy.
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Notes
- 1.
In a circular economy, the value of products and materials is maintained for as long as possible. Waste and resource use are minimized, and when a product reaches the end of its life, it is used again to create further value. This can bring major economic benefits, contributing to innovation, growth and job creation. Source: ec.europa.eu.
- 2.
The BoP, bottom of the pyramid, is the largest, but poorest socio-economic group in existence. In global terms, this is the 2.7 billion people who live on less than $2.50 a day. Source: Wikipedia, adapted.
- 3.
Collaboration is key to success, says Carlsberg Group during climate week NYC, the Climategroup.org.
- 4.
The enzyme window is the price range where an enzyme solution can displace the existing (typically chemical) solution.
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Leleux, B., van der Kaaij, J. (2019). Partnering as Strategy. In: Winning Sustainability Strategies. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-97445-3_9
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