Advertisement

Hugo Chávez’s Contemporary Latin American Populist Discourse

  • Ricardo GualdaEmail author
Chapter
  • 499 Downloads

Abstract

This chapter examines the phenomenon of twenty-first century populist discourse from the perspective of Venezuela’s Hugo Chávez. It shows how the president, through his weekly television broadcast Aló Presidente, transformed a technocratic institutionalized liberal democracy into a personalized autocratic populist regime and the central aspect that his performances played in that process. Chávez employed multiple discursive strategies to achieve his goals, both in terms of presenting new ideas and in the linguistic forms he selected. He managed to project the legitimate image of a leader exercising his power. The president also metaphorically embodied the social roles of mystical savior, mythical hero, and uncle of the nation. Finally, he built personal and affective relationships metonymically with large groups of Venezuelan society.

Keywords

Hugo Chávez Venezuela Political discourse Aló Presidente 

References

  1. Agha, A. (2007). Language and social relations. Cambridge, UK: Cambridge University Press.Google Scholar
  2. Aponte Moreno, M. (2008). Metaphors in Hugo Chávez’s discourse: Conceptualizing nation, revolution and opposition. PhD dissertation, City University of New York.Google Scholar
  3. Bermúdez, E., & Martínez, G. (2000). Hugo Chávez: La articulación de un sentido para la acción colectiva. Espacio Abierto, 9(1), 53–77.Google Scholar
  4. Bolívar, A. (2003). Nuevos géneros discursivos en la política: El caso de Aló Presidente. In L. Berardi (Ed.), Análisis crítico del discurso: perspectivas latinoamericanas (pp. 101–130). Santiago: FRASIS Editores.Google Scholar
  5. Bolívar, A. (2009). “Democracia” y “Revolución” en Venezuela: Un análisis crítico del discurso político desde la lingüística del corpus. Oralia, 12, 27–54.Google Scholar
  6. Bos, L., van der Brug, W., & Claes, H. (2013). An experimental test of the impact of style and rhetoric on the perception of right-wing populist and mainstream party leaders. Acta Politica, 48(2), 192–208.CrossRefGoogle Scholar
  7. Chumaceiro, I. (2002). Bolívar y la construcciónn de lo heroico en un texto de Hugo Chávez. In C. L. Domínguez, L. Pietrosemoli, & A. Álvarez (Eds.), Estudios lingüísticos en homenaje a Paola Bentivoglio (pp. 215–248). Mérida: Universidad de Los Andes, Facultad de Humanidades y Educación, Centro de Investigaciones Semiolingüísticas.Google Scholar
  8. Gualda, R. (2012). The discourse of Hugo Chávez in “Aló Presidente”: Establishing the Bolivarian Revolution through television performance. Doctoral dissertation, The University of Texas, Austin, Texas.Google Scholar
  9. Hawkins, K. A. (2009). Is Chávez populist? Measuring populist discourse in comparative perspective. Comparative Political Studies, 42(8), 1040–1067.CrossRefGoogle Scholar
  10. Laclau, E. (2005). On populist reason. London: Verso.Google Scholar
  11. Moffitt, B. (2016). The global rise of populism: Performance, political style, and representation. Stanford, CA: Stanford University Press.CrossRefGoogle Scholar
  12. Narvaja de Arnoux, E. (2008). El discurso latinoamericanista de Hugo Chávez. Buenos Aires: Biblos.Google Scholar
  13. Neumann, V. (2010, December 2). Neither the noble nor savage: The dangerous mythology of the Bolivarian Revolution. Talk at Columbia University Seminar, Columbia University at the City of New York.Google Scholar
  14. Nieto y Otero, M. J. (2008): Una caracterización pragmalingüística de la vinculación afectiva en el discurso político. Doctoral dissertation, Universidad Central de Venezuela.Google Scholar
  15. Torre, C. (2010). Populist seduction in Latin America. Athens: Ohio University Press.Google Scholar
  16. Van Dijk, T. (1989). Ideology: A multidisciplinary approach. London: Sage.Google Scholar
  17. Weber, M. (1985). Wirtschaft und Gesellschaft: Grundriss der verstehenden Soziologie. Tübingen: Mohr.Google Scholar
  18. Wodak, R. E. (2015). Right-wing populism is surging on both sides of the Atlantic—Here’s why. Retrieved from http://www.theconversation.com.

Copyright information

© The Author(s) 2019

Authors and Affiliations

  1. 1.Universidade Federal da BahiaSalvadorBrazil

Personalised recommendations