Hugo Chávez’s Contemporary Latin American Populist Discourse

  • Ricardo GualdaEmail author


This chapter examines the phenomenon of twenty-first century populist discourse from the perspective of Venezuela’s Hugo Chávez. It shows how the president, through his weekly television broadcast Aló Presidente, transformed a technocratic institutionalized liberal democracy into a personalized autocratic populist regime and the central aspect that his performances played in that process. Chávez employed multiple discursive strategies to achieve his goals, both in terms of presenting new ideas and in the linguistic forms he selected. He managed to project the legitimate image of a leader exercising his power. The president also metaphorically embodied the social roles of mystical savior, mythical hero, and uncle of the nation. Finally, he built personal and affective relationships metonymically with large groups of Venezuelan society.


Hugo Chávez Venezuela Political discourse Aló Presidente 


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Copyright information

© The Author(s) 2019

Authors and Affiliations

  1. 1.Universidade Federal da BahiaSalvadorBrazil

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