Representing the People: Claiming the Heartland in Scottish Election Manifestos

  • Ruth BreezeEmail author


Breeze examines the way in which populist discourses develop in the official self-presentations of the four main political parties in Scotland before and after the Scottish Independence Referendum. Her analysis focuses on categories related to place, identity and belonging, showing how layers of ideological difference are materialised in political discourse. The positioning of the Scottish Nationalist Party (SNP) is consistently Scottish in terms of discursive stance and deictic centre, while other parties have difficulties negotiating the overlap of UK and Scottish identity. Populist traits in SNP discourses include the identification of an external antagonist, and the configuration of discursive dichotomies firmly placing ‘the people of Scotland’ in a ‘we’ versus ‘them’ relationship with a number of discursive ‘others.’


Semantic analysis Corpus analysis Populism Scotland 



The author wishes to acknowledge the support of the Spanish Ministry of Economy and Competitiveness (Mineco), through the research project: Imagining the people in the new politics, Ref. FFI2015-65252-R.


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Copyright information

© The Author(s) 2019

Authors and Affiliations

  1. 1.Instituto Cultura Y SociedadUniversity of NavarraPamplonaSpain

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