Abstract
There are many approaches to the practice of crisis management. However, most of these approaches are organization-centric, concerned mostly with how best an organization can prepare for, respond to and contain crisis. These organization-centric approaches negate the view that when organizations are affected by a crisis, so too are their stakeholders. This chapter provides an overview of the different approaches to stakeholder theories, as well as the methods for identifying, mapping and analysing the organization’s stakeholders. It examines various understandings of stakeholder theory and applies a wider understanding of the concept from the perspective of crisis management. The chapter draws on both the instrumental and normative stakeholder perspectives. It argues that by adopting a stakeholder approach, organizations can optimize their crisis management efforts.
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Ndlela, M.N. (2019). Stakeholder Approaches in Crisis Management. In: Crisis Communication. Palgrave Pivot, Cham. https://doi.org/10.1007/978-3-319-97256-5_2
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DOI: https://doi.org/10.1007/978-3-319-97256-5_2
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