Australia’s Tobacco Plain Packaging

  • Becky FreemanEmail author


Leadership and innovation is essential to improving public health and never more so than when faced with an opponent as formidable, and well-resourced, as the global tobacco industry. Plain packaging policies for tobacco products do not allow any colors, logos, or markings on tobacco packaging, and the brand names of the product are all printed on the packaging in a standard font and size. One of the very first arguments to emerge against the introduction of tobacco plain packaging was that it wouldn’t work and had never been done before. By this logic, no tobacco control policy could ever actually be implemented as someone, somewhere, has to be the first. This chapter outlines how Australia came to be the first nation in the world to adopt plain packaging regulations for tobacco products and summarizes some of the key lessons learned for advancing innovative public health policies.


Advocacy Policy Political champion Evidence-based policy 


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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.School of Public Health, University of SydneySydneyAustralia

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