Geometry and Graphics for the Graphic Identity of a Conference on Geometry and Graphics: About the ICGG2018 Conference Logo

  • Luigi CocchiarellaEmail author
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 809)


Starting with the organization of The 18th International Conference on Geometry and Graphics, which celebrates in 2018 its 40th Anniversary, as the Executive Chairman in office for the 2018 edition, I felt the need for a dedication, as well as for a certain visual identity for the Conference. These have been the two levers inspiring the design of the ICGG2018 Conference Logo, as represented in Fig. 1. Referring to the present digital character of Geometry and Graphics, a further input was that the Logo would be generated from a digital three-dimensional object. At the end, as the Logo tries to synthesize, I liked the idea of proposing a double dedication for the Conference: to Leonardo Da Vinci, after whom our Campus is named and to whom we would pay homage as a genius among the greatest showing the widest power of Geometry and Graphics in investigation and creativity between Science and Art, and to Giulio Natta, professor at the Politecnico di Milano and Nobel prizewinner for Chemistry in 1963—together with Karl Ziegler—, as a mentor of the profound function—and beauty!—of Geometry and Graphics in Science and Technology, even at the invisible scale of the molecular world. In addition, in order to further refer to the Conference Venue, in the official logo, presented as a view of the 3D model from a designated viewpoint located at the base level and looking upwards, the overall outline of the linear frame would allude to the letter “M”, first letter of the word Milan.


Geometry and Graphics ICGG2018 Conference Logo Leonardo Da Vinci Giulio Natta 



I would like to express my thanks to Marco Centonze, chemical engineer and technology manager at the Maire Tecnimont Spa, for the input concerning Giulio Natta’s polypropylene, and for his appropriate suggestions and ever friendly encouragement to proceed. My acknowledgments also go to Marco Hemmerling, architect and professor at the Technical University of Cologne, and Visiting Professor at the Politecnico di Milano, for the several conversations about the project; to the antiquarian Piero Viglioli for the hints about the Conference souvenir; to the colleagues Monica Pozzi, Francesco Rosa, Saverio Spadafora for the preliminary 3D printed prototypes realized at the technical laboratories of the Politecnico di Milano; to Fabio Gualdo, from the general management office of the Spring Srl, for the consultations about the fabrication process; to the master student Matteo Cavaglià, graduating in architecture, for the accurate parametric development of the project and for preparing the 3D printable files; and Tan Shilong, Ph.D. graduating, for following the realization process of the printed 3D prototypes; the Chinese company Yiwu City PengYi E-Commerce Co., Ltd., for producing the glass prototype.


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Copyright information

© Springer International Publishing AG, part of Springer Nature 2019

Authors and Affiliations

  1. 1.Politecnico di MilanoMilanItaly

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