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Case: unu GmbH: Sharing Is Caring—A Suitable Business Model for E-Scooter in Germany

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Case Studies in Strategic Management

Part of the book series: Management for Professionals ((MANAGPROF))

Abstract

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Submitted by: Franziska Beck, Michael Krauß, Frieder Weidenbach

Reviewer: Prof. Dr. Gunther Friedl, Verena Limbrunner.

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Notes

  1. 1.

    See unu GmbH (2015a).

  2. 2.

    See unu GmbH (2015b).

  3. 3.

    See unu GmbH (2015c).

  4. 4.

    See Blum (2015).

  5. 5.

    See unu GmbH (2015a).

  6. 6.

    See unu GmbH (2015a).

  7. 7.

    See unu GmbH (2015a).

  8. 8.

    The climate diagram of Berlin as an example for all German cities (Fig. 7) was taken into account.

  9. 9.

    See DriveNow GmbH & Co. KG (2015).

  10. 10.

    See Europcar Group (2015).

  11. 11.

    See Bundesverband CarSharing (2014).

  12. 12.

    See Car2Go Deutschland GmbH (2015a).

  13. 13.

    See Bundesverband CarSharing (2015).

  14. 14.

    See DriveNow GmbH & Co. KG (2015).

  15. 15.

    See Car2Go Deutschland GmbH (2015b).

  16. 16.

    See Car2Go Deutschland GmbH (2015c).

  17. 17.

    See Münchner Verkehrsgesellschaft mbH (2015).

  18. 18.

    See Call a Bike Interaktiv (2015).

  19. 19.

    See MOBIL (2015).

  20. 20.

    See Scoot Networks (2015).

  21. 21.

    See Crunch Base (2015).

  22. 22.

    See Motit World (2015)/See Enjoy (2015).

  23. 23.

    See Vox (2015) Höhle der Löwen.

  24. 24.

    See Scoo.me Smartphone App (2015).

  25. 25.

    See emco e-Scooter (2015).

  26. 26.

    See eMio Sharing (2015).

  27. 27.

    See Jaano (2015).

  28. 28.

    See Statistisches Bundesamt (2014)/See Inrix (2015)/See Urban Rail (2015)/See Umweltbundesamt (2015).

  29. 29.

    Average time Germans needed for their way to work in Germany.

  30. 30.

    See unu GmbH (2015d)/See Welt (2014).

  31. 31.

    See unu GmbH (2015d).

Abbreviations

app:

Application

B2B:

Business-to-Business

B2C:

Business-to-Consumer

CEO:

Chief Executive Officer

ct.:

cent

CO2:

Carbon dioxide

CXO:

Chief Officer

€:

Euro

e-scooter:

Electric scooter

h:

hour

JV:

Joint venture

1 k:

One thousand

km:

Kilometers

1 m:

One million

min:

minute

unu:

unu GmbH

$:

US Dollar

V:

Volt

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Correspondence to Franziska Beck .

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Beck, F., Krauß, M., Weidenbach, F. (2019). Case: unu GmbH: Sharing Is Caring—A Suitable Business Model for E-Scooter in Germany. In: Friedl, G., Biagosch, A. (eds) Case Studies in Strategic Management. Management for Professionals. Springer, Cham. https://doi.org/10.1007/978-3-319-95555-1_3

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