The Dynamic Display of Social Creativity: Developing the Method of Serial Reproduction

  • Brady WagonerEmail author
Part of the Palgrave Studies in Creativity and Culture book series (PASCC)


This chapter introduces the method of serial reproduction as a way of analyzing social creativity as an ongoing cultural process. The method allows us to situate creativity in its social and historical context, as well as the intricate networks of interactions that condition novel products. Furthermore, it highlights the ways in which the process and product of creativity are deeply intertwined, rather than analyzing them as disconnected as has typically been done in creativity research; in other words, creative products are analyzed as part of a cultural stream in view to understanding social and psychological processes. The chapter begins by describing the intellectual foundations of the method in an early school of anthropology focused on cultural contact and change. It then proceeds to illustrate different ways of using the method to study social creativity in both laboratory and real-world settings. The latter examples come from research on the dynamics of street art in Egypt after the 2011 uprising.


Method of serial reproduction Cultural contact and diffusion Bartlett Memory Street art Egyptian revolution 


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Copyright information

© The Author(s) 2019

Authors and Affiliations

  1. 1.Communication and PsychologyAalborg UniversityAalborgDenmark

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