Abstract
“What will I eat today? Where do these potatoes come from? Are they organic? Is this egg environmental friendly enough? And what is the impact of this bread on my health? How will my friends react if I tell them I don’t eat meat anymore?” This could be the internal dialogue of a person in a process of changing his or her foodway. In this chapter, starting from the assumption that the current situation of the food production system raises many challenges and therefore calls for creativity, I propose to follow the trajectory of a young man who radically changed his food habits. In order to conduct this case study, I draw on socio-cultural psychology, and more specifically on Glăveanu’s (2012, 2015a) approach of creativity and Benson’s (2001) work on the self as a locative system. This leads me to understand this change as a creative process implying positioning and repositioning movements towards several current issues linked to food production and consumption, a process in which others play a fundamental role.
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Notes
- 1.
Data for 2015 available on the website of the Federal Statistical Office: https://www.bfs.admin.ch/bfs/fr/home/statistiques/agriculture-sylviculture/alimentation/consommation-sante.assetdetail.3524750.html, 28/11/2017.
- 2.
Famous and successful contemporary tennis player.
- 3.
Those figures were constructed based on a thematic analysis (Braun & Clarke, 2006) in which I coded separately elements mentioned in parts of the interview referring to life segments before the injury and elements mentioned in parts of the interview referring to periods after the injury.
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Gfeller, F. (2019). Changing One’s Foodway: Creativity as Repositioning. In: Lebuda, I., Glăveanu, V.P. (eds) The Palgrave Handbook of Social Creativity Research. Palgrave Studies in Creativity and Culture. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-95498-1_21
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