Studying Creativity as a Social Process: The Use of Subjective Cameras

  • Vlad Petre GlăveanuEmail author
Part of the Palgrave Studies in Creativity and Culture book series (PASCC)


The study of creativity as a social phenomenon needs to take into account process and context. Subjective cameras, small devices placed at eye level, recording video and audio the participant’s “first person perspective” in the ongoing activity, represents a useful technological and methodological innovation within creativity research. This method is particular valuable for the study of “social creativity” since it enables researchers to explore, within creative action, moments of repositioning, of dialogue between perspectives, and it also cultivates reflexivity. This chapter introduces first the sociocultural theory behind the use of subjective cameras, then the methodological steps specific for conducting “subjective evidence-based ethnographies”. In the end, final considerations on the relation between theory and method within social creativity research are offered.


Creativity Subjective cameras Video Position Perspective Reflexivity 


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Copyright information

© The Author(s) 2019

Authors and Affiliations

  1. 1.Webster University GenevaBellevueSwitzerland

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