Playing with Zombie Problems: Exploring the Gender-Digital-Play Assemblage in Online Mental Health Campaigns

  • Teresa SwistEmail author
  • Philippa Collin


It has become increasingly common for services and public policy initiatives to use digital campaigns to encourage youth mental health promotion practices. However, there is little critique of the gender positions made available in these campaigns or the role that digital cultures and leisure—beyond gamification—play in assembling gendered accounts of mental health. Drawing on analysis of the participatory design of a youth mental health campaign, Something Haunting You?, we explore how the creation of campaigns can shift in focus from predetermined gender and behaviour change towards the complex assemblage of gender, digital, and play practices.


Automata Problems Paired Interviews supportSupport Hegemonic masculinityHegemonic Masculinity pleasurePleasure 
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Copyright information

© The Author(s) 2019

Authors and Affiliations

  1. 1.Institute for Culture and SocietyWestern Sydney UniversitySydneyAustralia

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