Skip to main content

Machine Usability Effects on Preferences for Hot Drinks

  • Conference paper
  • First Online:
Advances in Neuroergonomics and Cognitive Engineering (AHFE 2018)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 775))

Included in the following conference series:

  • 1056 Accesses

Abstract

Research suggests that usability of a machine affects consumers’ preference for the machine. However, there is no research available to explain if evaluation of a product prepared using that machine, is likely to be impacted by the usability of the machine. In a controlled study using three trials, participants prepared hot beverages using two different beverage machines that also differed in their usability. In all three trials, machine usability, participants’ drink selections and evaluations of hot drinks prepared on the machines were measured. Our results indicate that machine usability influences consumers’ preference for the products prepared on these machines.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 129.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 169.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  1. Creusen, M.E., Schoormans, J.P.: The different roles of product appearance in consumer choice. J. Prod. Innov. Manag. 22(1), 63–81 (2005)

    Article  Google Scholar 

  2. Zajonc, R.B., Markus, H.: Affective and cognitive factors in preferences. J. Consum. Res. 9(2), 123–131 (1982)

    Article  Google Scholar 

  3. Keinonen, T.: Expected usability and product preference. In: Proceedings of the 2nd Conference on Designing Interactive Systems: Processes, Practices, Methods, and Techniques, pp. 197–204. ACM, New York, August 1997

    Google Scholar 

  4. Akrimi, Y., Khemakhem, P.R.: An analysis of perceived usability, perceived interactivity and website personality and their effects on consumer satisfaction. Int. J. Manag. Excell. 2(3), 227–236 (2014)

    Article  Google Scholar 

  5. Koufaris, M.: Applying the technology acceptance model and flow theory to online consumer behavior. Inf. Syst. Res. 13(2), 205–223 (2002)

    Article  Google Scholar 

  6. Bai, B., Law, R., Wen, I.: The impact of website quality on customer satisfaction and purchase intentions: evidence from Chinese online visitors. Int. J. Hosp. Manag. 27(3), 391–402 (2008)

    Article  Google Scholar 

  7. Steenkamp, J.B.E., Baumgartner, H.: The role of optimum stimulation level in exploratory consumer behavior. J. Consum. Res. 19(3), 434–448 (1992)

    Article  Google Scholar 

  8. Gardner, M.P.: Mood states and consumer behavior: a critical review. J. Consum. Res. 12(3), 281–300 (1985)

    Article  Google Scholar 

  9. Cohen, J., Pham, M., Andrade, E.: The nature and role of affect in consumer behavior (2008)

    Google Scholar 

  10. Albert, A., Anderson, J.: On the existence of maximum likelihood estimates in logistic regression models. Biometrika 71(1), 1–10 (1984)

    Article  MathSciNet  Google Scholar 

  11. Grönroos, C.: Marketing services: the case of a missing product. J. Bus. Ind. Mark. 13(4/5), 322–338 (1998)

    Article  Google Scholar 

  12. Bendapudi, N., Leone, R.P.: Psychological implications of customer participation in co-production. J. Mark. 67(1), 14–28 (2003)

    Article  Google Scholar 

  13. Troye, S.V., Supphellen, M.: Consumer participation in coproduction: “I made it myself” effects on consumers’ sensory perceptions and evaluations of outcome and input product. J. Mark. 76(2), 33–46 (2012)

    Article  Google Scholar 

  14. Wolf, M., McQuitty, S.: Understanding the do-it-yourself consumer: DIY motivations and outcomes. AMS Rev. 1(3–4), 154–170 (2011)

    Article  Google Scholar 

  15. Moisio, R., Arnould, E.J., Gentry, J.W.: Productive consumption in the class-mediated construction of domestic masculinity: Do-It-Yourself (DIY) home improvement in men’s identity work. J. Consum. Res. 40(2), 298–316 (2013)

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Hongjun Ye .

Editor information

Editors and Affiliations

Appendices

Appendix A: Machine Usability Survey

Item No.

Description

1

Was Machine 1 easy to use?

2

Was Machine 2 easy to use?

  1. Note: items were rated on a nine-point scale (1 = not at all; 9 = extremely)

Appendix B: Filler Task

Choice No.

Description

1

Color a book

2

Solve a crossword puzzle

3

Play an I Spy game

Appendix C: Post-consumption Survey

Item No.

Description

1

The hot beverage activated me

2

The hot beverage was strong

3

The hot beverage was good

  1. Note: items were rated on a nine-point scale (1 = not at all; 9 = extremely)

Rights and permissions

Reprints and permissions

Copyright information

© 2019 Springer International Publishing AG, part of Springer Nature

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Ye, H., Watson, J., Sargent, A., Ayaz, H., Suri, R. (2019). Machine Usability Effects on Preferences for Hot Drinks. In: Ayaz, H., Mazur, L. (eds) Advances in Neuroergonomics and Cognitive Engineering. AHFE 2018. Advances in Intelligent Systems and Computing, vol 775. Springer, Cham. https://doi.org/10.1007/978-3-319-94866-9_38

Download citation

Publish with us

Policies and ethics