An Abductive Process of Developing Interactive Data Visualization: A Case Study of Market Attractiveness Analysis

  • Qi LiEmail author
  • Kecheng Liu
Conference paper
Part of the IFIP Advances in Information and Communication Technology book series (IFIPAICT, volume 527)


Data visualization has been widely utilized in various scenarios in data analytics for business purposes, especially helping novice readers make sense of complex dataset with interactive functions. However, due to an insufficient theoretical understanding of the process of developing interactive functions and visual presentations, interactive data visualization tools often display all available automatic graphing functions in front of users, instead of guiding them to choose a visualization based on their demands. Thus, this paper is intended to construct a process of developing interactive visualization with a specific focus on enabling the interoperation between design and interpretation. Stemmed from organizational semiotics, an abductive process will be portrayed in this paper to interpret the process of developing interactive data visualization. Especially the interactive functions will be employed in an iterative process, where producers can be aware of and respond to readers’ information demands on semantic, pragmatic and social levels.


Interactive data visualization Organizational semiotics Abductive reasoning process 


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Copyright information

© IFIP International Federation for Information Processing 2018

Authors and Affiliations

  1. 1.Informatics Research Center, Henley Business SchoolUniversity of ReadingReadingUK

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