Digitization Driven Design – A Guideline to Initialize Digital Business Model Creation

  • Tobias GreffEmail author
  • Christian Neu
  • Denis Johann
  • Dirk Werth
Conference paper
Part of the Lecture Notes in Business Information Processing book series (LNBIP, volume 319)


As a megatrend, the so-called Digital Transformation describes the entire potential of new technologies in economy. Thereby new approaches are needed to reveal this potential for companies. Looking at the literature a structured guideline is missing to reveal this potential by developing new digital business models (DBM) from the scratch. Therefore, this paper develops a structured framework to create ideas for DBMs. It contributes to business research by improving the initiation of digital reengineering. The resulting framework is called the Digitization Driven Design model (=D3 model). The application of this approach is described with a consulting-company use case. Initial evaluations show the first promising expert feedbacks and possibilities for future research.


Digitization Driven Design D3-model Digital business model engineering DBM design DBM creation 


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Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  • Tobias Greff
    • 1
    Email author
  • Christian Neu
    • 1
  • Denis Johann
    • 1
  • Dirk Werth
    • 1
  1. 1.AWS-Institute for Digitized Products and ProcessesSaarbrückenGermany

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