The End of the Media as We Know It
The chapter explains how revolutionary changes in the spheres of technology, law, and media industries have contributed to the rise of convergence culture. Joyce conceives of the media as an eco-system with four overlapping spheres: technology, government regulation, economics, and culture. Changes in one area have ripple effects across the eco-system. The personal computer and the internet have transformed how we consume media content, leading to audience splintering and fragmentation. At the same time, changes in government regulation have enabled the rise of mega-conglomerates with capacity across all media. These changes have led to a new industrial structure in which valuable intellectual property that can be shared across platforms has become central to corporate strategy.
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