Abstract
With the spate of new media, new types of advertisements have appeared with some of them giving us a surprise and the others a failure. How should we improve them? How should we design them? Should we use the existing conceptual design theories to design the advertising functions and contents running on these new media? If not, what should we do? What is an alternative? This paper is to introduce a study of domain-dependent design theories providing new media designers a better means to design appropriate advertising functions and contents on new media. It concludes that such a new study offers a new horizon for the design community.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Similar content being viewed by others
Notes
- 1.
A homeomorphic relation concerns a topological property of an entity yielding a corresponding topological property of another entity.
References
Finger, S., Dixon, J.R.: A review of research in mechanical engineering design. Part II: representations, analysis, and design for the life cycle. Res. Eng. Des. 1(2), 121–137 (1989)
Horowitz, R.: Creative problem solving in engineering design. Ph.D. diss., Tel-Aviv University (1999)
Altshuller, G.S.: Creativity as an Exact Science: The Theory of the Solution of Inventive Problems. Gordon and Breach, Amsterdam (1984)
Altshuller, G.S.: 40 principles: TRIZ keys to technical innovation. Trans. Shulyak, L. Technical Innovation Center, Worcester, MA (1998)
Goel, P.S., Singh, N.: Creativity and innovation in durable product development. Comput. Ind. Eng. 35(1–2), 5–8 (1998)
Reich, Y., Hatchuel, A., Shai, O., Subrahmanian, E.: A theoretical analysis of creativity methods in engineering design: casting and improving ASIT within C-K theory. J. Eng. Des. 23(2), 137–158 (2012)
Maimon, O., Horowitz, R.: Sufficient conditions for inventive solutions. IEEE Trans. Syst. Man Cybern. Part C: Appl. Rev. 29(3), 349–361 (1999)
Cai, C.-L., Xiao, R.-B.: The method for uncoupling design with the aid of systematic inventive thinking. Proc. IMechE. Part C: J. Mech. Eng. Sci. 222, 435–445 (2008)
Hung, E.C.K., Choy, C.S.T.: Conceptual recombination: a method for producing exploratory and transformational creativity in creative works. Knowl. Based Syst. 53, 1–12 (2013)
Coyne, R., Snodgrass, A.: Is designing mysterious? Challenging the dual knowledge thesis. Des. Stud. 12(3), 124–131 (1991)
Snodgrass, A., Coyne, R.: Is designing hermeneutical? Archit. Theor. Rev. 2(1), 65–97 (1996)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2019 Springer International Publishing AG, part of Springer Nature
About this paper
Cite this paper
Hung, E.C.K. (2019). An Exploration of Domain-Dependent Design Theories for the Designing of Advertising Functions and Contents on New Media. In: Ho, A. (eds) Advances in Human Factors in Communication of Design. AHFE 2018. Advances in Intelligent Systems and Computing, vol 796. Springer, Cham. https://doi.org/10.1007/978-3-319-93888-2_8
Download citation
DOI: https://doi.org/10.1007/978-3-319-93888-2_8
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-93887-5
Online ISBN: 978-3-319-93888-2
eBook Packages: EngineeringEngineering (R0)