What Is Hip? – Classifying Adopters and Rejecters of Interactive Digital Textiles in Home Environments

  • Julia van Heek
  • Philipp Brauner
  • Martina Ziefle
Conference paper
Part of the Communications in Computer and Information Science book series (CCIS, volume 869)


The omnipresence and familiarity of textiles in combination with the integration of invisible sensors, actuators, and information and communication technology under the term “interactive digital textiles” offer the potential of bridging the gap between age, the aging-population, and latest information and communication technology. Digital textiles are reaching maturity and first technology augmented cloths are becoming commercially available. However, little is known about the acceptance and projected use of digital textiles for/in home environments and whether acceptance is shaped by age, gender, expertise in interacting with technology, or other aspects of user diversity. In a survey with \(n=136\) participants, we identified and quantified factors that influence the adoption and rejection of a smart cushion as example for digital textiles. We found that attitude towards technology and attitude towards automation are decisive for the projected acceptance, while age plays a minor role. In addition, we provide a customer segmentation based on the projected use and provide detailed descriptions of adopters and rejecters as well as their model-based evaluations of the smart interactive cushion. The article concludes with open research questions and strategies for practitioners to leverage smart textile interfaces as basis for many innovative products in the future.


Digital textiles User diversity Participatory design Technology acceptance Adopters & rejecters Customer segmentation 



The authors thank all participants for sharing their thoughts on smart textile interfaces with us. Furthermore, the research support of Jens Keulen and Sarah Voelkel is highly acknowledged. This project is funded by the German Ministry of Education and Research (BMBF) under project Intuitex (16SV6270) [33].


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Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  • Julia van Heek
    • 1
  • Philipp Brauner
    • 1
  • Martina Ziefle
    • 1
  1. 1.Chair for Communication Science, Human-Computer Interaction CenterRWTH Aachen UniversityAachenGermany

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