Skip to main content

Nonmarket Strategy in Egypt

  • Chapter
  • First Online:
Nonmarket Strategy in Business Organizations

Abstract

With over 90 million inhabitants, Egypt is the world’s fourteenth most populous country (World Bank 2016b). President Hosni Mubarak ruled the nation from 1981 until December 2010, when a broad political uprising known as the Arab Spring commenced, followed by an Egyptian revolution in January 2011. Mubarak stepped down the following month and was replaced by Mohamed Morsi until he was ousted in July 2013. Abdel Fattah el-Sisi replaced Morsi as de facto president and was formally elected in 2014. Hence, the political stability associated with the Mubarak regime during the 1980s, 1990s, and 2000s has been replaced with a blend of turmoil, uncertainty, and cautious optimism during the 2010s.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 89.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 129.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 119.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Notes

  1. 1.

    Thanks to Professor Ziad Saeed, Assiut University in Egypt, for his invaluable assistance with the data collection.

References

  • Al-Garhy, A. (2017, October 20). Egypt and IMF chart path to long-term prosperity. Financial Times.

    Google Scholar 

  • Al-Youm, A.-M. (2018). Egypt ranks 117 on 2017 corruption perceptions index. Egypt Independent.

    Google Scholar 

  • Albawaba (2018). Egypt 110 out of 113 countries in rule of law: Report.

    Google Scholar 

  • Barley, R. (2017, November 6). The list no country wants to be on. Wall Street Journal.

    Google Scholar 

  • England, A., & Saleh, H. (2018, March 5). How the Middle East is sowing seeds of a second arab spring. Financial Times.

    Google Scholar 

  • GAN (2016). Egypt corruption report. https://www.business-anti-corruption.com/country-profiles/egypt. Accessed March 19 2018.

  • Grinstein, A. (2008). The relationships between market orientation and alternative strategic orientations. European Journal of Marketing, 42(1/2), 115–134.

    Article  Google Scholar 

  • Heritage Foundation (2018). 2018 Index of Economic Freedom. http://www.heritage.org/index.

  • Iosebashvili, I. (2017, November 14). Egypt draws investors in search of yield. Wall Street Journal, p. B9.

    Google Scholar 

  • Kaminski, M. (2011, April 21). Searching for Hayek in Cairo. Wall Street Journal, p. A13.

    Google Scholar 

  • Kirca, A. H., Jayachandranm, S., & Bearden, W. O. (2005). Market orientation: A meta-analytic review and assessment of its antecedents and impact on performance. Journal of Marketing, 69(2), 24–41.

    Article  Google Scholar 

  • Krasnikov, A., & Jayachandran, S. (2008). The relative impact of marketing, research-and-development, and operations capabilities on firm performance. Journal of Marketing, 72(4), 1.

    Article  Google Scholar 

  • McGrath, C. (2010a, May 3). Corruption muddies Egypt’s labour pool. Inter Press Services.

    Google Scholar 

  • McGrath, C. (2010b, July 8). Egypt: Corruption watchdogs bite selectively. Inter Press Service.

    Google Scholar 

  • McGrath, C. (2011, April 22). Egypt: Corruption ran in the family. Inter Press Service.

    Google Scholar 

  • Mekay, E. (2011, March 30). Corruption: Post-Mubarak Egypt probes public land contracts. Inter Press Service.

    Google Scholar 

  • Miller, T., Kim, A. B., Roberts, J. M., Tyrrell, P., Whiting, T. K., Feuiner, E. J., et al. (2018) 2018 Index of Economic Freedom. Index of Economic Freedom.

    Google Scholar 

  • Morgan, N. A., Slotegraaf, R. J., & Vorhies, D. W. (2009). Linking marketing capabilities with profit growth. International Journal of Research in Marketing, 26(4), 284.

    Article  Google Scholar 

  • Ngo, L. V., & O’Cass, A. (2012). Performance implications of market orientation, marketing resources, and marketing capabilities. Journal of Marketing Management, 28(1-2), 173–187. https://doi.org/10.1080/0267257X.2011.621443.

    Article  Google Scholar 

  • Oliver, C., & Holzinger, I. (2008). The effectiveness of strategic political management: A dynamic capabilities framework. Academy of Management Review, 33(2), 496–520. https://doi.org/10.5465/AMR.2008.31193538.

    Article  Google Scholar 

  • Parnell, J. A. (2015). Strategic political emphasis, strategic capabilities and uncertainty. Journal of Strategy and Management, 8(1), 41.

    Article  Google Scholar 

  • Reuters (2012). Egypt ex-housing minister gets 8 yrs jail for graft. World News.

    Google Scholar 

  • Saleh, H., & Aglionby, J. (2017, December 26). Egypt and Ethiopia clash over huge river nile dam. Financial Times.

    Google Scholar 

  • Times, F. (2018). Interview with Lina Attala, chief editor and founder of the news site, Mada Masr. In H. Saleh (Ed.). London.

    Google Scholar 

  • Wilden, R., & Gudergan, S. P. (2015). The impact of dynamic capabilities on operational marketing and technological capabilities: Investigating the role of environmental turbulence. Journal of the Academy of Marketing Science, 43(2), 181–199. https://doi.org/10.1007/s11747-014-0380-y.

    Article  Google Scholar 

  • World Bank (2016a). GDP (current US$). https://data.worldbank.org/indicator/NY.GDP.MKTP.CD?end=2016&start=1996&year_high_desc=true. Accessed February 8.

  • World Bank (2016b). Populaton, total. https://data.worldbank.org/indicator/SP.POP.TOTL. Accessed February 8.

  • Xinhuanet (2018). Reform pays off in Egypt with sharp rise in foreign investment.

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Rights and permissions

Reprints and permissions

Copyright information

© 2019 Springer International Publishing AG, part of Springer Nature

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Parnell, J.A. (2019). Nonmarket Strategy in Egypt. In: Nonmarket Strategy in Business Organizations. Springer, Cham. https://doi.org/10.1007/978-3-319-93242-2_9

Download citation

Publish with us

Policies and ethics